Journalist Russ Bellant examines the influential but little-known role of the Coors beer family in American politics. Through their philanthropic donations, Joseph Coors and other family members have bankrolled a right-wing agenda of union-busting, homophobia, sexism, racism, and covert operations. The Coors family has served as the cornerstone of the right-wing movement known as the New Right.

The Coors Connection details the individuals, organizations, and causes supported by Coors philanthropy. A picture emerges of a family's frighteningly narrow vision of the American dream, and its willingness to support extremists who would undermine American democracy.